THE .STKR IDENTITY

Start with a dot.
Make your mark.

A small way to express your taste.
Through shape, texture, and a single sticker.

Meet the .STKR identity through
marks, letterforms, and the feel of paper.

Explore the brand
.STKR / PRIMARY WORDMARK01
.STKR primary wordmark with S T K R inside ovals
The original mark. The .STKR point of view.BRAND GUIDELINES / 01

02 / COLORS

Less color. More character.

The space of White, the warmth of Cement, the calm of Pastel Sky, the clarity of Ink. Four colors from one shared palette let the mark take shape.

Click a color card to copy its HEX code.

03 / TYPOGRAPHY

A voice in every letter.

Character in English headlines. Clarity in Korean body text. One brand voice, down to the smallest number.

Bricolage Grotesque Try your own words ↖
DISPLAY Bricolage Grotesque

English headings 700 · Buttons 600. Distinctive character, even in a few words.

KOREAN Pretendard

Korean headings & buttons 600 · Body 400. Balanced, comfortable reading for longer text.

DATA IBM Plex Mono

Numbers & identifiers 500. Small details, clearly defined.

04 / IN USE

Made to leave a mark.

A sheet of paper, a small label, a sticker to keep. One mark brings the brand to life across different surfaces.

DESIGN STUDY / STATIONERY
.STKR BRAND NOTE
Letterhead study using the primary wordmark and generous space.
DESIGN STUDY / STICKER SHEET
.
PRESS
PEEL
PLACE
Sticker sheet study featuring both marks.
DESIGN STUDY / LABEL
STKR / 001

WHITE PAPER
WARM BLACK MARK

Label study on ink packaging.

05 / GUIDELINES & KIT

Make it .STKR.

  • Logo 1 is the primary mark. Preserve its ovals, letterforms, and original color, #231815.
  • Place the logo on White or Cement. Keep its original colors; do not recolor or invert it.
  • Give the wide primary wordmark plenty of clear space. Use the block mark, logo 2, as a secondary expression.